But just because Mass Indie is pro-diversity, doesn’t mean it’s post-scarcity. There’s a limited amount of difference in the world, and the mainstreaming of its pursuit has only made difference all the scarcer. The anxiety that there is no new terrain is always a catalyst for change.

The photographer knows well that after taking many pictures one develops “the camera eye”: vision becomes like the viewfinder, always perceiving the world through the logic of the camera mechanism via framing, lighting, depth of field, focus, movement and so on. Even without the camera in hand the world becomes transformed into the status of the potential-photograph.

Today, we are in danger of developing a “Facebook Eye”: our brains always looking for moments where the ephemeral blur of lived experience might best be translated into a Facebook post; one that will draw the most comments and “likes.”

For some reason, we’re hesitant to simply strike up a conversation with someone unless we know we have something in common (e.g. went to the university, same profession, etc.). Somehow, we forget that the thing that we have in common is that we’re both humans, and we have the gifts of speech, the ability to reason, and social intelligence, that exclusively human capability to navigate and negotiate complex social relationships.

We’re not going to go in saying this team’s sitting here, this team’s sitting here; we’re going to design different types of areas, and as teams grow or fall apart or come together, they can move around based on their needs.

The Moustache.

Sure, they begin awkward and skeptical. But before long they evolve into the lions of the upper lip, the world’s only growable aphrodisiac, and a shining symbol of class and confidence with undertones of cinnamon and oak.

Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.

4. Get off your fucking phone when you’re with people

Whether or not you do it too sometimes, you definitely know the feeling of your listener’s attention dropping away from what you’re saying, as they peek at their phone and start swiping away. It shouldn’t be a particularly valiant thing to decide not to do this to people.”

From 5 rules of thumb for interacting with people by David Cain

We can’t ask everyone who likes eating — which, given enough time and an adequate income, includes everyone I’ve ever met — to become a food activist. But to increase the consciousness levels of well-intentioned foodies, it might be useful to sketch out what “caring about good food” means, and to try to move “foodie” to a place where it refers to someone who gets beyond fun to pay attention to how food is produced and the impact it has.


That’s your responsibility as a person, as a human being — to constantly be updating your positions on as many things as possible. And if you don’t contradict yourself on a regular basis, then you’re not thinking.

Malcolm Gladwell on the importance of being able to change your mind.